OPEN WEBINAR

Ready to sell online?

Get your business ecommerce-ready before taking your first online order

Thinking about selling your products online?

Setting up a website or listing your products on a marketplace is the easy part. Making online selling work as a business takes more.

Before that first order arrives, you need to know whether your products are right for ecommerce, whether your pricing still makes sense after fees and fulfilment costs, how you will manage stock and deliveries, where you should sell, and how customers will pay you securely.

Join this free DigiBiz.Africa Open Webinar to find out what needs to be in place before you start selling online, and how to avoid some of the expensive mistakes businesses make when they rush into ecommerce.

EXPERT PRESENTERS

ROBBY COHEN
Founder & Marketplace Specialist
ARC Marketplace Agency

As Founder & Marketplace Specialist at ARC Marketplace Agency, Robby brings extensive hands-on experience helping South African businesses launch, manage and grow on major ecommerce marketplaces, including Takealot and Amazon South Africa. He specialises in product suitability, marketplace selection, pricing and margins, stock management, and helping businesses avoid common ecommerce mistakes.

KOFI OROH
Chief Executive Officer
Mobinatrics

As CEO of Mobinatrics, Kofi brings many years of experience across mobile technology, digital markets and the systems that enable businesses to transact online. His extensive work in Africa’s evolving mobile and digital ecosystem gives him practical insight into the digital and payment infrastructure businesses need to operate effectively, reach customers and participate confidently in the ecommerce economy.

MPHO SEKWELE
Founder & Managing Director
Digital Nomadz Africa

Mpho Sekwele is a digital transformation strategist and Founder of Digital Nomadz Africa. She helps entrepreneurs and businesses build digital and ecommerce readiness, access markets and grow in the digital economy. She brings over 18 years’ experience across retail, ecommerce, digital transformation and partnerships, including leadership roles at Takealot.com, TFG, Woolworths, Clicks and Edcon.

EVENT THEME

Ready to sell online?

WEBINAR DATE

Friday 21 August 2026

EVENT TIME

10h WAT / 11h CAT / 12h EAT

YOUR TIME ZONE

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WHERE TO JOIN

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TIME TILL EVENT IN CENTRAL AFRICAN TIME (CAT)
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Why you should attend

Selling online can open a business to new customers far beyond its immediate location. But simply putting products online does not make a business ecommerce-ready.

Before you start, there are some important questions to answer:

Are your products actually suited to selling online?
Should you sell through your own online store, a marketplace such as Takealot or Amazon, or more?
Have you included marketplace fees, fulfilment, delivery and marketing costs in your pricing?
Can your stock and replenishment processes cope with online orders?
How will customers pay you securely?
What happens after someone clicks Buy?

Getting these foundations wrong can turn increased sales into increased problems. This webinar will help you identify the gaps before you start taking online orders.

What you’ll gain

By attending, you will gain a clearer picture of what your business needs to have in place to start or expand ecommerce successfully.

Some of the items we aim to cover in this DigiBiz.Africa Open Webinar are:

How to assess whether your products and business are ready for ecommerce.
How to choose between your own online store and established marketplaces.
What marketplace fees, fulfilment and marketing costs mean for your pricing and margins.
How to prepare your stock, replenishment and order processes.
What you need to consider when accepting online payments.
Common mistakes businesses make when they start selling online
The practical next steps you can take to become ecommerce-ready.

You do not need to be a technology expert, and you do not need to have an online store already.

Come with your business, your products and your questions. Leave with a clearer idea of what you need to do before your first online order arrives.

The DigiBiz.Africa Network provides an online platform for entrepreneurs, business owners and practitioners supporting them to share experiences, attend training sessions or join peer circles.

As you will join the webinar on the platform, you will also gain access to the shared event resources and will be able to participate in the pre- and post-event discussions.